Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

main

Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

main

Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

main

Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

main

Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

main

Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

main

Step 6: Accept an Offer

Once we deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

main

Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

main

Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Our Testimonials

See why our clients love working with us
Brendan K.

Brendan K.

I can’t even begin to describe how incredible Dana is. There is simply no way I would’ve been able to purchase my house in Mountain View without her as my Realtor. Bay Area real estate is extremely competitive and challenging t...
Read More
Manuela B.

Manuela B.

Dana was incredible to work with! She is very knowledgeable, has extensive experience and great communication skills. She was always quick to respond to texts and emails and kept us informed while we were overseas. She worked a...
Read More
Masha F.

Masha F.

I worked with Dana as we were evaluating homes. She was very insightful, responsive, and brought great ideas to our process. We didn't end up buying a home but would definitely use Dana next time we're in market. Highly reco...
Read More
Nikki S.

Nikki S.

Very few realtors understand the niche Menlo Park and Atherton market the way Dana understands the market. She knows what buyers in this area are looking for, what you can get at different price points, and the personalities of...
Read More
Eric S.

Eric S.

We have been looking (unsuccessfully) for our perfect home for about 6 years. We already own a home in Menlo Park that we love, but with everyone home all the time due to the pandemic, we were looking for a bit more space. Howe...
Read More
Abel H.

Abel H.

Dana Carmel impressed us with her knowledge of the market, her thorough process, and her personable style. We achieved our goals with her and would highly recommend her to anyone looking to buy or sell.
Read More
Ryan G.

Ryan G.

Using Dana Carmel as our agent to find a home in the Menlo Park area was a no-brainer. She is the most professional, responsive and knowledgeable agent that I have ever encountered. I refer anyone who asks to Dana and look forw...
Read More
Marlon V.

Marlon V.

Amazing! Fantastic! Wonderful! Are just a few of the adjectives I would use to describe my experience of working with Dana Carmel. My wife and I were treated as though we were Dana's only client. Every text message, voicemail o...
Read More
Randy L.

Randy L.

Dana Carmel is an outstanding broker. Responsive and knowledgeable. If she doesn’t have an immediate answer to a question she researches the answer and responded quickly. Really a joy to work with. Highly recommend working wi...
Read More
Jennifer P.

Jennifer P.

Dana Carmel helped us find a great rental near our remodel. She was extremely responsive and knowledgeable, and helped us secure a great contract within a week! We had many difficult requirements, in a tight market, and still s...
Read More
Mehran & Atousa

Mehran & Atousa

Jessica's negotiating skills are truly remarkable. She was able to expertly navigate the complex negotiations with the seller and their representatives, securing for us the best possible deal. Her attention to detail and dedica...
Read More
Katie & Dermot

Katie & Dermot

We'd like to express our sincere gratitude in Jessie's help in buying our new home. She was extremely responsive and very pro-active on communicating with us, from finding our rental home to the purchase of our new house. We ha...
Read More
Melissa & Jarred

Melissa & Jarred

My spouse and I were looking to buy our first home, and Jess made it an exciting and memorable experience. I was impressed with how Jess navigated updated processes under COVID, and educated us along the way. I appreciated all ...
Read More
Maitri & Ashmeet

Maitri & Ashmeet

We came across Jessie in a happy coincidence. We met her once and liked how quickly she was able to understand our taste and comfort. Over the next few weeks, we met at house tours and fine tuned our requirements. At every step...
Read More

How much is your Menlo Park home worth?

  • Instant property valuation
  • Expert advice
  • Sell for more