The Listing Process

Featured Properties: From Pricing to Closing

Pricing. Selling your home can be an emotional and challenging process, especially in today’s dynamic marketplace. Dana personally oversees the sale of your home and is there to assist you every step of the way ultimately commanding the highest possible price in the shortest amount of time.

Prepping. With an eye for design, Dana is meticulous about every detail of the home preparation process. This includes ensuring any improvements to your home are done well, within budget, and on time. Dana has a strong roster of vendors including painters, contractors, cleaners, and stagers who work closely with her on a regular basis.
Marketing. Leveraging her prior experience in advertising, Dana works with each seller to develop a custom marketing plan targeting a wide range of buyers. The detailed program includes professional photography, eye-catching design, maximum online exposure, strategic pricing and a focus on appropriate preparation to bring each property to the market with maximum impact. The multi-dimensional strategy is designed to reach buyers where they are looking: Online media, mobile marketing, social media, print advertising, email marketing, direct mail, and industry connections.
Showing. Working with a deep network of agents, buyers, and investors, Dana offers both broker tours and open homes with an attention to detail to make your home stands out. Dana keeps detailed records on visits and feedback which she shares with her sellers on a regular basis.
Escrow. Once your home is in contract you will receive status updates throughout the process along with a calendar of milestones including appraisals, title searches and funding confirmations.
Closing. Dana works with highly experienced transaction coordinators who organize and process paperwork to provide a seamless experience before and after closing. You won’t find anyone more proactive and responsive than Dana to assist you with your home selling process.
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Dana's extensive hands-on experience in business, marketing, and construction, led her into the world of real estate. Dana uses her strong project management and organizational skills to bring excellent service and a competitive edge to her clients.